EXPORT READINESS ASSESSMENT SYSTEM (ERAS)
Developed by Maurice Kogon
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ERAS is a Web-based self-test of a company’s export readiness, developed by Maurice Kogon. ERAS is designed for companies that see exporting as a possible new or expanded activity, but are uncertain of their export potential or prospects. ERAS is also designed for trade counselors who need a fast, user-friendly way to “qualify” new clients for export assistance.
ERAS’ assessment of export readiness is based on answers to 23 questions about a company’s present operations, attitudes and products. The questions appear one-by-one on the computer screen, with several possible answers offered. Once all 23 questions are answered, ERAS provides immediate feedback in the form of an export readiness “score” and a detailed, point-by-point diagnosis. The assessment addresses the company’s export strengths and weaknesses in each of the 23 areas and suggests specific steps the company can take to build on its strengths and overcome any weaknesses.
The ERAS self-test can be taken at home, in the company’s office, or under the purview of trade counselor at a number of trade assistance offices nationwide. Companies working with a trade counselor should also complete the Company Profile. The optional Company Profile is solely for the counselor’s use and will not affect the results of the export readiness score or assessment.
If this is your first time using ERAS please register. If you already have an EARS account login below.